Claire Back has joined Mulpha Events as General Manager – Events & Partnerships, commencing Monday 28 April 2025.

A respected leader in Australia’s events industry, Back brings over 20 years of experience spanning food and wine, motorsport, and fashion. She’s held senior roles at some of the country’s most celebrated events—including as General Manager of Marketing and Experience at the Formula 1® Australian Grand Prix and most recently, Acting Chief Operating Officer at the PayPal Melbourne Fashion Festival.

Back is widely respected for her ability to shape bold brands, foster impactful partnerships, and lead high-performing teams. Her passion lies in creating experiences that don’t just impress but inspire.