St. Moritz, February 23, 2024 – When elegance, style and tradition arrange to meet, it wouldn’t be the same without Riva and its iconic boats. The Sarnico-based brand is one of the partners of the keenly awaited 2024 edition of The I.C.E. St. Moritz - International Concours of Elegance, the renowned and  exclusive automotive event held from February 23 to 24 on the magnificent frozen lake in the Swiss Alps.

Created as an automotive concours d’elegance, The I.C.E. St. Moritz has become a space for culture, lifestyle and tradition that every year attracts lovers of beauty from around the world. The backdrop for the over fifty competing vintage cars will be provided by The I.C.E. village, where visitors will be welcomed by some of the most iconic design and automotive brands, including Riva for the first time, which will be bringing the inimitable appeal of its fine boats and other products to St. Moritz. A Riva Lounge will also be set up in the village, where visitors can enjoy the unique atmosphere around the brand and discover a corner devoted to the Riva Boutique, with exclusive clothing, home accessories and collectors’ items designed by Riva. Riva Classiche will also have a presence at the event, where it will be showing an Ariston on the frozen lake, while visitors to St. Moritz town centre will have the chance to admire the new Riva El-Iseo – the brand’s first full-electric powerboat, which was given its world debut at Boot Düsseldorf.

At this event too, Riva will be joined by some outstanding partners: Ferretti Group automotive partner Range Rover, Lavazza with an exclusive coffee experience created especially for the event, combining premium quality coffee with the elegance of supremely sophisticated Italian artistry, and Flamigni.

For more information: Ferretti Group Media Center