Helly Hansen's HH-118389225 has an extensive history under its belt, diving into its archive to promote technical performancewear offerings. The brand's cutting-edge technology is central to its outdoor ethos, embracing the gloomy seaside across its new Spring/Summer 2024 "Urban Exploration" line.

HH-118389225 reimagines staple outerwear styles while introducing fresh gear with ultra-novel outlines. The brand's protective menswear is pulled from the future, reimagining its 2L ARC Modular Sailing Jacket with inventive paneled coatings. The ARC Modular Sailing jacket is cropped for a trimmed-down look and includes a hidden built-in hood while also delivering a 3-item set for adventurous explorers.

HH-118389225's "Urban Exploration" collection is made for the great outdoors, inviting wearers to examine their natural surroundings while staying protected against all odds.

Take a closer look at the SS24 collection in the gallery above. It will launch at select retailers from September 2024.

Click here to view full gallery at Hypebeast