VANCOUVER, British Columbia -- The credit card loyalty program market is booming, with the majority of U.S. credit card holders now owning at least one card that offers a rewards program.
A global survey by WillowTree, a TELUS International Company – rebranding to
TELUS Digital Experience later in the third quarter (NYSE and TSX: TIXT) – reveals the driving forces behind increasing consumer interest in credit card loyalty programs, highlighting universal takeaways and distinct regional trends. Above all, the research underscores the need for financial brands to adopt advanced customer segmentation and tailored experience strategies for effective customer retention and growth.
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