The 56th edition of boot Düsseldorf commenced with an international media meeting on 5 September, introducing the show’s new campaign and theme song, “We Love Water”.

“For us, boot 2025 is the beginning of the future. Our new campaign meets water sports fans where they want to be: In, on or around the water. Active people and boaters show their enthusiasm for the sport and the fascination of their favourite element.

The new statement: “We Love Water” reflects this bond. It is simple, concise and suitable for all water sports fans and those who want to become one,” says director Petros Michelidakis, introducing the new boot Düsseldorf campaign.

It also wants to convince people to respect the element of water and to take responsibility for even more sustainability. Especially in today’s challenging times, it is important to support the industry with commitment and new ideas, says the trade fair.