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info@easybranches.comAhead of the climax of the Louis Vuitton 37th America’s Cup, the ‘Match’ between the Defender Emirates Team New Zealand and the Challenger of Record INEOS Britannia, Barcelona became the ‘Lighthouse to the World’ with a spectacular opening ceremony at Platja de Bogatell.
Aligned with the values and passion of the Louis Vuitton 37th America’s Cup, the opening ceremony on the night of Thursday October 10 highlighted the power of sport, fused with art and culture as agents of change and a capacity for commitment. This spectacular event heralded the crescendo of the Louis Vuitton 37th America’s Cup, being staged in Barcelona for the first time, and is an America’s Cup Legacy project supported by America’s Cup Event and their partners, and the host institutions coordinated through the Barcelona Capital Nàutica Foundation.
Broadcast globally to a truly international audience, the unprecedented show featured stunning visuals, including: a spectacular drone show, laser constellations, LED screens, avatars and seas of light, all paired to beautiful soundtracks, musical performances and immersive symphonies, that took viewers on an emotional journey and captivated audiences around the world.