White Beach Club Pty Ltd, was inspired by sanctuaries the team of Michael Gooding and Shirley Puth have visited over the years and across the Pacific.

The team have been successful in creating brands such as Silentworld Charters and this same teamwork has launched the new fashion label.

“White Beach is the brand we have chosen to launch as the initial collection, and symbolises what we all envision as remote tropical locations and paradise,” said Michael Gooding.

“The brand theme combines our unique perspective on how we feel, what we wear and how we behave. The brand has been the culmination of exposure to extreme luxury, in dreamy scenes, and combined with the humanity of the many people we have met.”