Japan's dance league strikes ambitious pose, targeting Gen Z and women fans

Japan's D.League claims it operates the world's first professional dance league, where 14 teams face off in a series of round-robin fixtures in a packed concert hall with a large audience also watching on streaming platforms.
 
The league aims to capitalize on a boom in street dance in Japan, which won a breakdancing gold medal in last year's Olympics, targeting an audience of mostly women and Gen Z fans with money to spend following their favorite stars at the point where sport and entertainment intersect.
 
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You can read more stories from our weekly feature Big in Asia, where we highlight the latest in consumer trends and what's hot in business across the region.

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