The University of Barcelona and the Barcelona Capital Nàutica Foundation (FBCN) have released the outcome of their exhaustive post event economic impact study which revealed over €1 billion positive economic GDP return that the Louis Vuitton 37th America’s Cup created for the host venue Barcelona, Catalonia.

* A €1.034 billion positive economic benefit for host venue of the 37th America’s Cup Barcelona, Catalonia * 1.8m visitors were counted over the 59 days across all free to attend event sites on and off the water including 460,819 unique attendees to Barcelona that came specifically to be part of the 37th America’s Cup event. * The 37th America’s Cup created the equivalent of 12,872 jobs in Barcelona and generated €208.5 million in tax revenue. * €1.367 billion total gross media brand value associated with all 37th America’s Cup events with a total TV audience of 954 million.