Daniele Lucà has been appointed CEO of Simpson Marine, reporting directly to Massimo Perotti, Executive Chairman Sanlorenzo.

The appointment is part of the recent organisational restructuring of Sanlorenzo and confirms the company’s commitment to strengthen its management team and subsidiaries for constant and strategic growth on a global level.

Lucà will focus on consolidating the presence of the Sanlorenzo, Bluegame, and Nautor Swan brands in a fast-growing and crucial market for the company.

With an Executive MBA from the prestigious ESCP Business School in Paris, since September 2023, Lucà has served as Sales Director of the Yacht Business Unit, leading commercial operations in the EMEA, APAC, NAFTA, and LATAM markets and overseeing the development of the sales and distribution network, making a significant contribution to Sanlorenzo’s international growth.