Singapore Yacht Show Celebrates Its Decennial Edition

Singapore Yacht Show Celebrates Its Decennial Edition

Singapore Yacht Show Celebrates Its Decennial Edition

Singapore Yacht Show Celebrates Its Decennial Edition

Singapore Yacht Show Celebrates Its Decennial Edition
Singapore Yacht Show Celebrates Its Decennial Edition

SOUTHEAST ASIA'S YACHTING MAGAZINE VOL. 15 No. 1, January - February 2020

by: Easy Branches

Singapore - Asia’s premier boating showcase,
the Singapore Yacht Show, will return to the docks of ONE°15
Marina Sentosa Cove from Thursday 19 to Sunday 22 March
2020. Marking the Show’s tenth edition, this celebratory iteration
will set the stage for the best and latest in yachting and on-thewater
lifestyle, as well as a host of luxury lifestyle programming
and family-friendly fun.

The four-day immersive event has grown from 3,000 visitors
in its first edition in 2011, to an expected 2020 turn-out of over
16,000 visitors, including buyers and charterers from across the
Asia Pacific region. Visitors can expect an impressive line-up of
regional boating and yachting premieres, state-of-the-art yacht
toys and products as well as lifestyle exhibits from more than
150 world-class brands and companies. As one of Asia’s finest
marinas, ONE°15 will unveil a refreshed configuration during SYS
2020, offering greater visibility of the extensive display of yachts.

The Best in Boating

With just under four months until SYS 2020 opens its doors,
the Show’s on-water berths at ONE°15 Marina Club are filling
up fast, bringing together some of the world’s leading yachting
brands to embrace Asia’s growing marine industry. Visitors can
explore on-water exhibits from brands such as Absolute Yachts,
AMELS, Azimut, Dufour, Ferretti Group, Fountaine Pajot, Jeanneau,
Lagoon, Leopard Catamarans, Maritimo, Monte Carlo Yachts,
Princess Yachts, Sacs, Sanlorenzo and Sunseeker alongside dealerships Boat Lagoon Yachting, Hong Seh Marine, Marine Italia,
Simpson Marine and Sunseeker Singapore.

Dutch luxury yacht builder Amels, a long-time supporter
of SYS, is paving the way in the region with several owners and
large superyachts already based in Asia. At SYS, Amels will unveil
the brand-new 55m M/Y Papa to the region for the first time.
Only just delivered to her owner earlier this year, Papa’s exterior
is designed by Tim Heywood, and offers guests the ultimate
in luxury with a beach club at sea level and a sun deck with a
cinema, 8-person jacuzzi and a Teppanyaki bar.

Presenting a brand-new cruise experience in the pristine
East Indonesian Archipelago, Aqua Blu will add a compelling maritime
statement to the line-up at SYS 2020. A long-range explorer
yacht sailing the region’s most prized destinations, including
Komodo National Park, Spice Islands and Raja Ampat, Aqua Blu
recently underwent extensive refurbishment bringing the 15 cabin
vessel up to world-class cruising specifications.

Another major superyacht builder ever-present at SYS since
its very first edition, Westport Yachts will introduce their brand new
38M raised pilothouse motoryacht, an Asia premiere that retains all
of the Westport standards of quality yacht construction, finish and
design but advances the use of space and cruising capabilities.

One of SYS’ founding partners; Simpson Marine will be making
its tenth appearance at the Show, presenting its largest line-up to
date with more than 15 yachts across the Sanlorenzo, MCY, Aquila
and Lagoon brands. Unveiling several Asia premieres, the Simpson
Marine fleet will include the Lagoon 46, Sanlorenzo SX88 and the
Sanlorenzo SL102 Asymmetric. This last is an innovative out-ofthe-
box concept that perfectly represents Sanlorenzo’s impressive
design capabilities, maximising yacht spaces by expanding and
rethinking traditional layouts.

Epitomising the best of British manufacture and design,
Plymouth-based Princess Yachts will return with one of the largest
on-water exhibits. Making its Asian debut, the Y78 is a brand-new
model known for her flexible deck layout with a walkthrough foredeck,
U-shaped seating and a sunbathing area, whilst her flybridge
aft has space for free standing furniture or can accommodate a
crane and a tender.

Renowned Italian yacht builder Ferretti Yachts will introduce
two Asian premieres at the Show, the Ferretti 670 and 720, both
products of a partnership with esteemed architect Filippo Salvetti.
Measuring 20.24m and 22.3m respectively, the yachts offer amenities
typically found on larger vessels and boast an aerodynamic
exterior revel in clean shapes and sinuous lines.

“It’s been phenomenal to witness the continued growth of
the Singapore Yacht Show and the development of the industry
here over the last decade. As we gear up for the 2020 edition,
both old and new partners are coming together to offer the most
dynamic programme yet – we’ve already confirmed several major
superyachts, and all the production builders are bringing bigger
line-ups than ever,” says Andy Treadwell, CEO and Founder of the
Singapore Yacht Show.

Reimagined Experiences

Working with a variety of partners to add new dynamic
dimensions to the next decade of SYS, the 2020 Show will be more
family-friendly, offering truly immersive and educational experiences
for those looking to discover the yachting lifestyle - and a more
sustainable one, at that.

Families are invited to join a series of child-friendly activities
and workshops to keep the kids engaged throughout the day.
Showcasing a wide range of lifestyle exhibits, and activities such
as upcycling workshops, health & wellness programming, interactive
art displays and hands-on fun for all the family, the newly
created programme sets out to further enhance the existing visitor
experience.

“SYS 2020 will offer a host of dynamic experiences in our new
Lifestyle Pavilion, developed for our visitors to be both entertained
and educated. With a focus on a cleaner ocean, the Show will spark
conversations about the need for industry stakeholders to tackle
sustainability, addressing the issue of plastic waste in the ocean
and also introducing interactive art displays, exhibits and upcycling
workshops,” adds Treadwell.

Singapore Yacht Events has appointed multi-award-winning
creative communications agency W Asia to handle media relations
for the Singapore Yacht Show 2020. W Asia takes a ‘creative
commerce’ approach, bespoke to each client’s needs, drawing on a
wide range of capabilities across the team to run standout creative
campaigns for brands and businesses.

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